Not everything we build is for a client.
IP Lab is where we explore the ideas that keep us up at night — original characters, experimental content formats, and creative AI systems that might become products, media properties, or entirely new businesses.
Most AI companies only build for clients. We think that's a missed opportunity. Some of the best ideas come from building things for yourself — where you can take bigger risks, move faster, and learn things you'd never discover on a client timeline.
Babu The Cyberpet
Babu is a 3D cyber-pet character born from a simple experiment: what happens when you combine cute-futuristic character design with a fully automated AIGC content pipeline? The answer turned out to be surprisingly engaging. Babu now has a growing audience across TikTok and YouTube, with new episodes produced through a pipeline we built ourselves.
- A character with real personality that stays consistent across dozens of episodes
- Short-form content designed for scroll-stopping engagement and meme shareability
- Every episode runs through our custom AIGC production pipeline — not manual animation
- Live and growing on TikTok and YouTube with cross-platform audience building
Babu is just the beginning.
The lab is designed to grow. We're already exploring new character IPs, interactive AI formats, and internal tools that blur the line between creative tooling and product infrastructure.